Social networking, such as Facebook and Twitter, changed the vision of digital marketing due to its viral and public qualities. For all its benefits and for all its reach, many say that companies' presence in social networking is fundamental. To make the most out of this powerful resource (that increases traffic to websites, that enables targeted marketing campaigns, monitoring, brand awareness, market insight, etc.) it is not enough, however, to merely open an account. To effectively become involved in the social network arena, a specific plan must be designed for each different company.
EVERY PROJECT IS A NEW CHALLENGE.
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